Importance of Image

We do not have a second chance to give a good first impression. We are seen before we are heard. 93% of what we communicate is non-verbal communication. This is why we need to guarantee that we are projecting the image we want to achieve personal and professional success.

Personal Image

It is known that beauty is subjective, but we are going to prove that image is objective.

Have you ever had to explain to a kid which is the good witch or the bad witch in a movie? No. The moment the character appears, the kid knows if she is good or bad. Why?

Each of these characters is full of messages through the use of codes common to all of us (lines, shapes, volumes and colors)*

PERSONAL IMAGE is made up of beauty (subjective) and image (objective) and it has a direct influence on our self-confidence.

¿What Is Image Consulting For?

These same optical effects can be created in your body depending on the type of clothes and accessories you wear.

For SMYLE, the objective of image consulting is to boost our client’s self-confidence, bringing out the best in each of them and guaranteeing they are projecting the image they want by using styling, make-up, protocol and corporal expression techniques appropriate for each occasion.

¿What Is Personal Shopping?

Personal Shopper is a profession created in New York in the 80’s. It was a luxury service intended for celebrities and public figures that did not have time to do shopping but needed to have an impeccable image.

SMYLE wants to offer the benefits of personal Shopping to all of you and change your shopping experience in a positive way. You will be given advice by a professional on styling, image and trends.

¿How Do We Do It?


We will not only advice you but give you knowledge
that you can use for the rest of your life.


We never impose, only suggest based on
solid arguments and know-how.


It is very important to make you look para que te veas
but also to make sure you project the image you want.

Personal Style

We will always respect your own style and never
impose ours.


This is what inspires us to do what we do:
Make you smile.


We offer
unique,valuable and fun experiences.

Contact Us

Contact us and we will clear out any doubt, suggestion or comment you may have as soon as possible.

We are sure we can offer whatever you need. All our consultancies are customized and we have the flexibility to adapt them to your needs.
Contact us and start to enjoy all the benefits of image consultancy!

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Smyle by Irene Jordan | YOU, ONLY BETTER

Data Privacy Policy

Smyle by Irene Jordan, is a company committed to respect information and data collected from the different commercial relationships with its customers and most importantly, to keep its secrecy. In this way, any data collection or use will be managed under the principles of transparency, veracity, security, confidentiality and strict compliance with rights related to habeas data pursuant to the Colombian legislation.

Customers will be entitled to know, at any time, all of their information kept in our data bases as well as to request any correction, modification and elimination thereof.

What data is collected?

Through a customer data form, information such as full name, land telephone number and/or mobile telephone number, e-mail address, domicile and work -site is collected.

¿What do we do with data collected?

Data collected will be used only and exclusively for the purpose of providing a better service to our customers thus enabling them to keep in touch directly with our company and in turn, enabling ourselves to know their remarks and suggestions, by allowing their access to implementation of new services and offers.

Information on customers, except by express authorization, shall be neither sold nor shared with any other company or any external data base administrating entity.